DESIGN SUMMIT

Xavi Calvo (Valencia, Spain, 1980) is a designer, design strategist and promoter of design as a tool for economic, social and cultural transformation. He was the driving force behind Valencia’s successful bid to become World Design Capital 2022 and subsequently served as CEO of WDC2022, leading a city-wide process that connected public institutions, the design sector, companies, academia and citizens. He currently serves as Director of the Design Foundation of the Region of Valencia, the non-profit organisation created to build upon the legacy of World Design Capital 2022 and strengthen the long-term role of design within the region’s economic, cultural and social development. Calvo also worked on Valencia’s successful candidacy to join the UNESCO Creative Cities Network, resulting in its designation as a UNESCO City of Design in 2023, and currently represents Valencia within the network.

Internationally, he is a member of the Board of Directors of the World Design Organization (WDO) and a member of BEDA (The Bureau of European Design Associations). He regularly participates as a speaker, jury member and advisor in international design programmes, awards and forums, connecting design, public policy, industry and urban transformation.

Program Director and Focal Point for the Nagoya, UNESCO City of Design Organizing Committee; Senior Fellow to the International Design Center Nagoya; Part-time Lecturer at Nagoya University of the Arts; and Ambassador for Common Nexus (Tokai Higher Education and Research System). She leads cultural promotion projects related to international exchange in Nagoya City. Since Nagoya was designated a "City of Design" within the UNESCO Creative Cities Network in 2008, she has served as Program Director and Focal Point for the organizing committee. In these roles, she is responsible for planning, operating, and coordinating international exchange programs, workshops, and panel discussions.

Jihong Jeung has worked for HCI and Digital media Design for over 30 years.

He was the Program Director of MCST (Ministry of Culture, Sports, and Tourism), which is in charge of South Korea’s Government Culture Technology R&D Planning, Management, and Business Development(2015-2018). He previously worked as a VP Samsung Mobile and managed User Experience Design for service and wearable devices. He was also a Professor of UX design at the Samsung Institute of Art and Design. He had been a professor in Interaction Design at Kookmin University for more than 10 years. He was the president of the Korea HCI Association and a member of the Korea Society of Design Science. He was a visiting professor at Zhongshan University and Guangzhou Academy of Fine Arts.

Seongwon Yoon joined the Korea Institute of Design Promotion (KIDP) in 1998 and has worked across a range of areas, including design digitalization, talent development, policy development, and R&D. Since 2009, he has been involved in introducing and advancing service design in Korea, with a particular focus on applying design to public services and policy development. For 12 years, he worked with the Ministry of the Interior and Safety to develop and lead the *National Design Group* initiative. More recently, he has been spearheading projects that use service design to address challenges such as industrial complex safety incidents and improvements to living conditions.

He earned a Ph.D. in Design from Kookmin University, where he researched public service design, and has taught service design at Ewha Womans University’s Graduate School of Design. He continues to research and write about the role of design and its potential applications.