DESIGN STORE

MODARA

Named after a Busan dialect word meaning “to gather,” MODARA brings Korea’s history, traditions and local stories to life through contemporary design. With more than 400 original designs, the brand creates cultural souvenirs, fashion and lifestyle products that celebrate Korea’s cultural heritage. It also works with businesses and institutions to develop distinctive products and brands, bringing the beauty and stories of Korea into everyday life around the world.

Rotart Co., Ltd.

“Wanna” (왔나) is a warm, familiar greeting in the Busan dialect. The brand’s name, RotArt, reflects its approach to upcycling, transforming discarded materials into Busan-inspired goods through the work of human hands. It breathes new life into things that would otherwise be thrown away, turning them into products that tell meaningful stories rooted in Busan. Discarded banners are transformed into seafood pouches inspired by Busan’s coast, while leftover fabric from hanbok production becomes daenggi scrunchies and other design goods by Gitdeum, a K-goods brand that carries traditional beauty into contemporary life.

Salt Combine Co., Ltd

Busan Mansangsa is a local goods brand that brings the stories of Busan to life. Its mission is to reinterpret the distinctive character of Busan through designs inspired by the city’s tangible and intangible resources, organized around stories and product categories. With a particular focus on expressing Busan’s unique spirit in a witty and stylish way, its signature collections include Busan Aiga, featuring the local dialect and Hangul; Busan Port, which captures the maritime city in miniature; and Jjannae, which draws inspiration from the flavors and specialties of the region.

MOIDA ART COOPERATIVE

With a 14-year history, Moida Art Cooperative creates signature Busan souvenirs that reflect the city’s unique culture, history, and local character. Working with local artists, the cooperative reinterprets Busan’s major tourist attractions, seascapes, landmark bridges, and local characters to share the city’s distinctive charm with visitors. Going beyond ordinary souvenirs, it develops products that preserve the memories and stories of Busan for years to come, while promoting the value of local culture to a wider audience.

Nito Design
(Plant.L)

Plant.L, a brand by Nito Design, has developed innovative air-pruning slit planters that bring together functionality and design. With the ambition of transforming the global home gardening market and creating new demand, Plant.L pioneered its Flo air-pruning slit planter and Blo sculptural planter, combining innovative design with root air-pruning technology that makes it easier for anyone to grow healthy, thriving plants. Their floating structures and carefully considered proportions support plant growth while achieving a balanced sculptural form. Signature colors, elegant silhouettes, substantial weight and meticulous craftsmanship make each planter a refined interior accent, bringing new life to any indoor space. Plant.L designs the joy of connecting with plants and sharing everyday life with them.

Korea Bio-Beauty Industry Cooperative (KBIC)

The Korea Bio Beauty Industry Cooperative (KBIC) is a social enterprise that combines cosmetics and tourism products to create shared value with local communities. It develops functional skincare products grounded in skin science to help bring K-beauty to global markets, while creating tourist souvenirs and design goods that reinterpret Busan’s distinctive character through contemporary design. By connecting beauty with local cultural content, KBIC promotes sustainable business, strengthens the city’s tourism appeal and contributes to the local economy. Working with local artists, it creates innovative products inspired by Busan’s landscapes, scents, colors and regional resources, bringing beauty, culture, tourism and everyday life together.

BUSAN MACKEREL BAKERY

Busan Mackerel Bakery is a local dessert brand that celebrates mackerel, a symbol of Busan, through distinctive flavors and design. Reimagining this familiar fish in a playful, contemporary style, the brand creates memorable treats for visitors to the city. Its Mackerel Bread and Godori Bread feature one-of-a-kind shapes and original packaging, offering a feast for the eyes as well as the palate. More than tourist souvenirs, these products aim to become cultural creations that capture Busan’s identity and stories.

BOAS COMMUNICATION CO., LTD.

Boas Communication Co., Ltd. is a comprehensive design company offering services across visual communication, packaging, product design and multimedia. Its brand Beko develops a range of content and products inspired by Busan. The Memory of Busan series features distinctive local souvenirs designed as collectible art goods. Through expressive illustrations featuring the company’s Beko character, the series captures travel moments in vivid detail and creates lasting memories for anyone who wants to take a piece of Busan home.

CAKE ONL CO., LTD.

Pretty Rice Cake Today is a Busan-based brand that brings a fresh perspective to rice cakes and rice-based desserts through design. By exploring the flavors, forms and stories behind food, it transforms everyday treats into thoughtful gifts. Busan’s landscapes and culture are expressed through product shapes, patterns, characters and packaging. Rice cookies inspired by local landmarks use clean lines and simple forms to capture the recognizable features of buildings and scenery in miniature. Kkotdeung-eo and Mr. Myo, characters inspired by a fish and a cat, share stories of Busan through their expressions, movements and regionally inspired details, including the camellia motif on Kkotdeung-eo. These designs extend to key rings, notebooks and bags, with characters and backgrounds tailored to each product’s size and purpose. The brand seeks to turn the pleasure of looking into the experience of tasting, and the memory of a flavor into a deeper interest in the region. It aims to give visitors lasting travel memories and make an ordinary day in Busan a little more special.

ILJUGNS Co., Ltd.
(BUSAN NYANGZ)

Busan Nyangz is a local character brand that captures Busan’s vibrant spirit and love of baseball. Meet Kkangnyangi, a cat with a true passion for baseball, and Bukkunnyangi, a unique feline who brings a playful twist to everyday life in Busan. With friendly cat characters, vivid colors, and mischievous expressions, the brand celebrates the city’s unique charm. Through its content and merchandise, Busan Nyangz brings home the excitement of the ballpark and the joy of exploring Busan, keeping a little piece of the city close in everyday life.

Yuri Garden

Glass Garden is a stained-glass craft brand that brings warmth to everyday life through light and color. Inspired by the poetic beauty of Busan as seen through the eyes of an artist born and raised in the city, its work captures the light of urban streets, the shimmering blue sea and the silhouettes of seagulls gliding freely. As light shifts throughout the day, each piece creates ever-changing patterns of colored light, bringing warmth, delight and a subtle sense of transformation to the spaces it inhabits.

ILLREGALO

ILLREGALO is a lifestyle brand built around the heartwarming story of the Illre Bear Friends, characters who live in Gift Town and create thoughtful presents for others. Its product range spans homeware, fashion, stationery and everyday accessories. The brand brings the characters’ witty graphic identity to life through refined jacquard weaving, creating distinctive textures and design goods. Guided by the slogan “Always brings you a warm present,” ILLREGALO combines playful, kitsch aesthetics with a cozy sensibility to make everyday life feel like receiving a special gift.

COART

COART is a packaging specialist that brings brand identities and stories to life through its slogan, “Dress Your Coffee.” Drawing on 16 years of packaging expertise, patents and quality certifications, the company provides packaging solutions to more than 5,000 brands in Korea and abroad. Alongside developing food packaging with functionality and safety in mind, COART collaborates with local roasteries to create tourist souvenirs and gifts that celebrate Busan’s coffee culture and stories. Going beyond packaging itself, the company creates products that communicate the value of both brands and the local community.

Contents Core Co., Ltd.

Contents Core is a creative company that turns fresh ideas into original content, distinctive designs and merchandise. From planning and design to content development and production, it brings ideas to life through tangible visual creations. Its work includes designs for Bugi, Busan’s official city character, as well as original characters and merchandise featuring its own intellectual property, such as Runz the little seagull, Wagle-Wagle Eomuk-tang and Coco Cat. By transforming ideas into designs and products, Contents Core adds a touch of delight to everyday life.

HANDMADE SSSOM

Handmade Ssom is a design and souvenir company that reinterprets Korea’s beautiful landmarks and cultural heritage to create charming keepsakes and lifestyle goods. Guided by the slogan “Adding togetherness to value,” it develops original products that capture the distinctive character and stories of local communities, creating cultural and tourism goods that bring people, places and cultures closer together.

3DPLUS INC.
(additable)

GLOWAVE, a brand by Three-D Plus and additable, creates ambient lighting inspired by the organic curves of nature and the ribbed glass structures of curtain-wall architecture. Using the translucent qualities of PETG, it creates sculptural objects in which light and form blend harmoniously. This design language extends into the Busan Edition, which captures the city’s vibrant atmosphere in three colorful key rings, and the Busan Ocean Edition, which reimagines the blue waters of Gwangalli and the coastal landscape around Gwangandaegyo Bridge through organic forms. GLOWAVE transforms nature, the city and fleeting moments in memory into distinctive designs and objects.

SEA.D

SEA.D 1965 produces and distributes seaweed and kelp grown in Gijang-gun, Busan, a region designated for its specialty seaweed industry. By sourcing raw materials through contracts with local producers, the company creates specialty seaweed products that reflect the quality of their harvests and the dedication behind them, alongside processed seaweed foods for everyday enjoyment. SEA.D works to unlock the full potential of seaweed, a long-standing staple of Korean cuisine, by developing products and sustainable systems that bring its value to a wider audience and make enjoying seaweed more appealing to consumers.

HWANGSIL TOWEL

Hwangsil Towel began with a simple question: could families enjoy bathing together without the pain often associated with conventional scrub towels, while still caring for their skin effectively? Inspired by mothers’ concerns about children running away or crying during bath time, the founders studied historical references, researched weaving techniques and sizes, and even experimented with hand-sewing before launching their rayon scrub towel business. With its proprietary patented weaving method and eco-friendly rayon material, Hwangsil Towel creates products designed to minimize skin irritation. Over 15 years, it has grown into a specialist brand of functional rayon exfoliating towels and a leading local brand in Busan. It designs and produces distinctive goods that bring local character and a sense of enjoyment to everyday spa care, offering high-quality shower and spa products made from its own fabrics in a variety of designs. Its products are well regarded for enabling people of all ages, from young children to older adults and those with sensitive skin, to exfoliate effectively while enjoying a gentler, more comfortable bathing experience.

GENERLAB
(VIVISHOW)

GENERLAB is a lifestyle beauty company offering convenient, safe moments of relaxation throughout busy days and travels. Its flagship brand, VIVISHOW, is a local beauty brand that combines thoughtfully designed aesthetics with products for caring for the hands and body. Featuring packaging inspired by Busan’s landscapes and Korean traditional culture, VIVISHOW products have been selected as one of Busan’s 10 representative tourist souvenirs. By showcasing the city through its products, the brand offers customers both the pleasure of everyday self-care and the opportunity to give a meaningful gift to someone special.

TWINSDOLL

One of the most fun ways to remember Busan is through Bugi merchandise. Combining the cheerful character of Bugi with stories of Busan’s landscapes, culture and travel experiences, Twinsdoll creates a variety of distinctive products. Rather than simply making souvenirs, the brand aims to create local goods that keep memories of Busan alive in everyday life. Its designs invite people to discover Busan, smile and remember it every time they use them.

SocialCombine
(Busan OnNa)

Busan OnNa, the tourism and local goods brand of the social enterprise Chakhan Sesang, takes its name from the welcoming Busan dialect expression “부산으로 온나,” meaning “Come to Busan.” The brand captures the city’s charm and travel memories in small, thoughtfully designed products. Its designs feature Busan’s coastline, bridges, alleys and local stories, expressing the city’s distinctive character in a friendly, approachable way. Interactive magnets, key rings and other tactile items add a playful element, allowing memories of a trip to become part of everyday life. By carefully planning, designing and producing each item in-house, Busan OnNa creates souvenirs that inspire people to remember the city and return. It offers travelers lasting memories and local residents a warm connection to their community.

Dandi Studio

Dandi Studio takes its name from “dandi,” a Busan dialect word meaning “carefully” or “thoroughly.” True to its name, the studio carefully plans, illustrates and designs every product, creating Busan-inspired goods that can only be found at Dandi. Its designs celebrate the city in all its forms, from mackerel, Busan’s representative fish, to local favorites such as dwaeji-gukbap (pork and rice soup) and milmyeon (cold wheat noodles), as well as landmarks including Gamcheon Culture Village, Busan Tower, Gwangalli, the Beach Train and Jeonpo Café Street. Dandi is a local brand that puts heart into every detail and creates each product with care.

Yisol Life Lab

Yisol Life Lab is a local cosmetics brand founded in Busan that brings the city’s scenery and stories into an everyday essential: soap. It reimagines places and landmarks such as Gwangandaegyo Bridge, the Busan coastline, Yeongdo’s Haejo Tunnel and Gamcheon Culture Village as distinctive soap designs, allowing travel memories to live on in daily life. Its Travel with Busan Soap series combines local identity with thoughtful design, turning Busan from a place to remember into something people can use and experience firsthand. With a commitment to carefully selected ingredients and environmentally conscious production and packaging, Yisol Life Lab shares the stories of Busan through a simple yet meaningful everyday product.

SOON:YOUNG

SOON:YOUNG is a brand that brings the natural beauty and stories of local communities into soaps and aromatherapy products, adding small pleasures to everyday life. Drawing on years of manufacturing experience, it takes inspiration from Busan’s landscapes and locally sourced ingredients, finding new uses for familiar materials. Each product captures a sense of place through scent and form, while simple designs and restrained colors highlight the natural appeal of its materials. For SOON:YOUNG, a thoughtfully made everyday product can become a meaningful way to remember a place.